XaaS Pricing Analysis and Resources From The Week
We’ve been having a lot of fun with the Grade My Pricing Page service. We’ve delivered ~15 reports in the past two weeks, and the feedback has been really great. Many founders are running with our suggestions and testing changes based on the results. If you’re interested - jump on it! There’s room for more grading next week.
Because we’ve been so deep into SaaS pricing page anatomy, we put out a piece this week on our 10 tips for a better pricing page. This was part distillation of a lot of opinions out there on other blogs, part our experience based on what the XaaS Pricing data tells us and what we’ve seen in our consulting efforts through the grader.
XaaS Pricing in many ways is all about nerding out on market and competitive intelligence pricing research. So we shared our thoughts on the 20 best places to look in the public sphere for competitive pricing insights.
This Week In XaaS Pricing
There’s a cool new SaaS category emerging related to pricing. I’d call it something like “agile pricing management platforms” or something else similarly buzzword-ish. Good examples of players in this space include Salesbricks, Kana, and Stigg. These platforms are intended to disrupt the traditional CPQ / quote-to-cash space by offering more agile, easily-adjustable tools for subscription pricing management. A key value hook is capturing data on customer behaviors that can be used to inform pricing strategy changes. It will be interesting to see how these types of solutions evolve, and where and how they unseat traditional systems.
CNN+ shutting down was probably the biggest as-a-service news of the week. I’m not sure there’s as much to say here about pricing and packaging as their is corporate leadership and overall strategy. But there are lessons to be found around packaging; not jumping in and offering a subscription to offer one, but designing the packaging around the value proposition and price to be offered to the market.
XaaS Pricing Startup Musings
It’s amazing how much you yo-yo around when getting something off the ground.
There’s so much to do, and so little time. Nothing is ever “finished”, and you learn quickly to live with that.
Over the past week, we’ve put out blogs, sent cold emails, worked on a few partnerships we have in place, graded pricing pages, ran several demos, documented our end-to-end data pipeline, and reviewed product wireframes in Figma.
What struck me - there’s a common denominator to what we find ourselves doing most of the time, across these tasks.
Writing.
Writing has been so important - to communicate to the market, to collaborate on building the product, and to deliver value to users. Lucky for me - writing is what I like doing the most, so more to come!
That’s all for this week. Would love your thoughts or comments, and enjoy the weekend. If you enjoy this newsletter, please subscribe, and if you’re so inclined, maybe share with a friend or two? I make that easy for you below :)